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Operations Management Sample Assignment

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  1. Prepare a SWOT analysis for Procter and Gamble and Scope in the Canadian market.

  2. Assume that brand users allow two main features of mouthwash to form their perceptions on the brands and that these features are 'reduces bath breath' and 'healthier teeth and gums'. to create a table that illustrates the positioning of the six major brands. Should Plax be considered to be a direct competitor to Scope? Why, or why not?

  3. What are the pros and cons of maintaining the status quo and leaving Scope in the market without any change in the current offering? The assessment should include, among other criteria, the following: consistency with P&Gs mission and philosophy impact of profits and market share in the long term consistency with the existing marketing strategy, group consensus or concerns expressed by the different partners.

  4. What are the pros and cons of relaunching Scope with the plaque benefits? Your assessment should include, among other criteria, the following: consistency with P&Gs mission and philosophy impact of profits and market share in the long term; consistency with the existing marketing strategy, group consensus or concerns expressed by the different partners.
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