This chapter is about communicating the organisation's messages to the public. The tools of communication (advertising, personal selling, PR and sales promotions) are the most visible aspects of marketing, and for some people represent the whole of marketing.
Communication requires the active participation of both the sender and the receiver, so the messages not only have to contain the information the organization wishes to convey, but also must be sufficiently interesting to the consumers (or the organisation's other publics) for them to pay attention to it.
We are here to help students on Marketing studies and provide valuable assignment/homework help on Business Marketing, Online Marketing and Promotional worldwide. School, College and University level students can find assignment help on Business Marketing plans and development. Our expert online tutors provide answers to all of your problems regarding the Promotional, Business assignment help and Online marketing.