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Answer – Trade marketing is a type of marketing which is done by the manufacturers of products to attract the wholesalers and the retailers who can sell it to the potential buyers of the manufacturers in the market. Trade marketing techniques are used to sell the manufactured products to the distributors and other companies who mainly focus on selling and not in manufacturing the product. The target audience or the potential customers of the manufacturers in the case of trade marketing is big businesses and not the normal consumers of the products but the sellers of the products. The target marketing main focuses on targeting the other business units who can sell our products and the services in the market and can gain profit in the industry. Trade marketing helps the manufacturer and the retailer to establish a connection between them and to make the supply chain network strong and effective and this helps to establish a strong connection between the producer of the products and the retailers of the product as this method of marketing is very cost effective in nature and it has an advantage that the target market of the products and the services are very clear and the retailers have good knowledge regarding the target market that where and when the goods are needed or required to be supplied to the audience.
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