What is the global marketing environment?

[Juhi Garg]

What is the global marketing environment?

[Juhi Garg]

Answer – Global marketing environment is the environment of the market at the global level. It shows how the global market works and how the rules and regulations and the procedures of the different countries and make the market different for the products and the services in each of the countries. Every country has some of the environments that govern the country and these environments set that how the company or the product will lead I the market and the success of the products are mostly dependent upon these factors and these environments can be controllable by the company and sometimes can be out of the reach of the country. The internal and external factors that affect the acceptance and the rejections of the products are the ones which create the major impacts on the products and these are societal, environmental, political, legal and technological factors or the forces which affects the overall business of one country that whether the company or its products will lead to a success or failure in the market. The internal factors like employee’s performance, relations with the suppliers and the product research and development can be controlled by the company’s personnel but can also affect the workings of the business and both the internal and external factors constitute the global market environment for the business entity in the market or in the industry.

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