Macroevolution refers to major evolutionary changes over time, the origin of new types of organisms from previously existing, but different, ancestral types. Examples of this would be fish descending from an invertebrate animal, or whales descending from a land mammal. The evolutionary concept demands these bizarre changes.
Microevolution refers to varieties within a given type. Change happens within a group, but the descendant is clearly of the same type as the ancestor. This might better be called variation, or adaptation, but the changes are “horizontal” in effect, not “vertical.” Such changes might be accomplished by “natural selection,” in which a trait within the present variety is selected as the best for a given set of conditions, or accomplished by “artificial selection,” such as when dog breeders produce a new breed of dog.