Answer – SMS marketing is a marketing channel that allows the marketing team or the marketers to send message to their potential customers or the target audience so that they can provide the necessary information regarding the products and services that they provide and the feedbacks of the products and services are also taken on the mobile phones through SMS only. SMS marketing is similar to the email marketing but more effective than email marketing if we see the ratio then the 9/10 messages are read by the consumer that the seller sends to them. SMS marketing is a way to communicate with customers and non-consumers or target audience. The SMS marketing is applied to the marketing department of the companies where the short and unique information is required to be provided to the target audience like important news and this can be national news or international news, sales offers and other discounted schemes of various brands and their outlets, introduction and launch of new products and services by an existing company in the market or in the industry. Some companies use SMS marketing to provide necessary details or the necessary information in the form of notifications and alerts. Various hospitals and doctors use SMS marketing to give appointment alerts to their patients and clients. Various customer care companies provide information regarding the expiry of the term period of service or regarding the various new schemes and plans launched by the company to the existing customers and new customers. SMS marketing sis a technique of marketing which is easy to use and it is also cost effective for a small as well as for a large business organization. Every organization must have this marketing techniques in these days and no business work without this. This tool is so easy to use that even small group of students of the colleges also use this tool for giving notices and issuing circulars in between the students and the faculties.