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Retail management is the process which helps customers to purchase the goods from retail stores for their end use. Retail management starts with bringing in the customers to the store and make the purchases and left the store satisfied and happy. There are various things which retail manager should take care of to achieve the goal of sales maximization. There should not any difficulty to the customer while shopping like there should not be any queue as one can never enjoy waiting. The products in the store should be well arranged with the name of the product, price of the product and also according to the categories. With displayed prices, customers will be able to compare the product and will buy the best one. Similar kind of products should be put in a category and category wise they should be displayed on the shelves. It will make allocating of the product easier for the customer and they will able to collect their merchandise in lesser time and without any assistance.
A retail store should have enough stock because if the consumer will not get all the merchandise at one store and he has to go to another store to collect his merchandise then it will dissatisfy him and he may not prefer to visit the store again. For billing, there should be appropriate counters, less than required will keep the customer waiting which nobody likes. There should be an attractive display of goods to increase sells. The retail store should be neat and clean. To attract more customers, Retail manager should plan some schemes like buy one get one or some percent off on particular products. There should be a sales team for assistance to customers and those sales representatives should greet customers with a smile. If all these things will be kept in mind then the customer will return happy to his home and will keep visiting the store.
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