Ans. Quality management is the process which consists of maintaining all the activities in the organization in order to produce quality products and to achieve the desired level of excellence in the industry. Quality management helps in producing the goods and services of better quality. The organization set the various standards in order to ensure that the goods that are delivered to the customers are of the best quality and meet the expectations of the customers. Quality management is also essential for ensuring the satisfaction of the customers. When the good quality products and services are provided to the customers their level of satisfaction increases which ultimately lead to brand loyalty among the consumers. If the consumer is satisfied with the brand so he does not feel any need to switch to some other brand and remains loyal to the brand. In this way, quality management also leads to brand loyalty. Quality management is the process which helps in maintaining the competitive edge in the market against the competitors. This process ensures high revenues as the demand for the products are more so the productivity of the organization increases leading to the increase in profitability as well. It also helps in reducing the waste in the organization because it facilitates the optimum utilization of resources by the employees in the organization.