Ans. Mobile marketing is a multi-channel strategy which is focused on reaching the target audience on their mobile phones, smartphones, tablets, and other such devices through emails, websites, SMS, MMS, etc. This type of marketing is very effective in today’s world as a large number of people access the internet through their mobile phones instead of laptops or computers. Customers nowadays want services that are very quick in nature and can be accessed anywhere, anytime, 24×7. The marketers can benefit a lot form this type of marketing as mobile becomes a very crucial and important part of the lives of people and it cannot be detached so doing this type of marketing can attract a greater number of customers. People whether shopping through e-commerce websites like Flipkart, Amazon, etc. or going to the physical stores to make their purchases use mobile or smartphones to make their decisions. For searching the store locations in the nearby areas people use mobile phones. The customers are notified for discounts and offer that are going on with the brand through emails and SMS marketing. In order to do mobile marketing, businesses develop mobile applications or mobile-friendly apps for their brand which can be used by the customers to make their purchases. These apps are very handy and are very easy to use by the customers.