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Ans. Location-based marketing is a form of marketing in which the location of the mobile devices of the customers is used to collect the information related to the customers and on the basis of the location of the owner of the mobile device product offerings are made to the customers form the nearby store locations. Location-based marketing is very important as it allows the business to attract more customers while improving the services for the customers that are already the part of the business. This type of marketing also helps in generating awareness about the brand amongst the target audience. Location-based marketing has a great impact on the customers due to the increasing use of mobile devices by customers these days. With the help of location-based marketing, personalized experiences can be provided to the customers. The costs involved with location-based marketing is very low compared to other forms of traditional marketing. When the location of the customers is identified it becomes very easy for the business to develop the products according to the needs and requirements of the people of that particular geographical location which helps in providing personalized experiences to the customers. This helps in increasing the level of satisfaction of the customers thus making the customer loyal towards that particular brand.
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