Ans. Green marketing refers to the marketing of goods that are safe for the environment and do not have any adverse impact on the environment. While green marketing, the product is produced which is pure, virgin, and possess good quality. The organization must keep in mind that while marketing the products which are green, the organization must develop sustainable packaging for the products. The firm must be genuine while marketing green products and it should provide the products to the customer as promised through the marketing campaigns. The other important aspect associated with green marketing is that the customers must be educated about green products as well as their benefits to the environment. This helps the customers in understanding the need for green products. Green products must be adopted by the customers as these products are pure and fulfill all the quality standards. Green products do not have any kind of adverse impact on the environment and contribute to sustainability. Green marketing promotes ecological balance. The main objective of green marketing is to promote green products by creating eco-friendly marketing campaigns for customers. The organizations reinvent the products which are environment-friendly so as to promote green products. People know the importance of green products as they are very safe for the environment. Green marketing helps in reducing the use of plastic in the production of the products to a great extent so as to make them sustainable for the environment.