Ans. Business communication refers to the routine conversation that happens in the organization between the employees related to the work. Through business communication, people exchange information, ideas, and news related to the business. It is a process in which two or more people are involved. The organization maintains platforms where business communication can take place effectively and efficiently. The transfer of information, command, directions from the seniors, updates, and orders from the top management all form the part of business communication. But it is very important for the sender as well as the receiver to communicate the message properly because if the messages are misinterpreted it may sometimes lead to conflicts in the organization. Feedback plays a very important as well as a crucial role in business communication. It is very necessary for the receiver of the message to send back the feedback in order to ensure that the message is reached to the correct recipient and to also ensure that it is well understood by the receiver. Every business communication must have six elements in order to be effective and efficient and these elements are the message, sender, receiver, channels, symbols, and feedback. Channels are the medium through which the message will be communicated like internet and symbols are the words or the signs that are used to convey the messages.