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Ans. Marketing analysis is the study of the market in order to know the different aspects of the market. It is very necessary for the organization to conduct the analysis before entering into the market so that the organization is well versed with the market in which it is going to penetrate. There are various factors that affect the organization. Organizations conduct different types of analysis in order to study the market. A SWOT analysis is conducted to analyze the internal factors affect the organization. It helps in identifying the strengths, weaknesses, opportunities, and threats in the organization. Strengths and weaknesses are internal to the organization whereas the opportunities and threats prevail in the environment outside the organization. A PESTLE analysis is another analysis which is conducted by the organizations to analyze the factors that are external to the environment of the organization. In PESTLE analysis, political, environmental, social, technological, legal, and economic aspects of the market are taken into consideration. There are various other dimensions also on the basis of which the market is analyzed. The dimensions can be the size of the market, the growth rate of the market, trends that are prevailing in the market, the profitability of the market, various success factors that are present in the market, cost structure associated with entering with the new product in the market.
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