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Ans. Product marketing is a process in which the different strategies are adopted by the marketers to launch the product into the market. Marketers try to understand the needs and requirements of the target audience in the market. This helps in launching the product effectively and efficiently into the market. The primary objective of this type of marketing is to understand the needs of the customers and the market very well. The product marketing manager plays a very important as well as a crucial role in the process of product marketing. He is responsible for the branding of the product which makes the product differentiated from the other products that are available in the market. The product needs to be packaged properly in order to make sure that it is safe while transportation. While marketing the product the characteristics or features of the product must be discussed with the customers so that they can understand the need and benefits of the product to them. Price of the product must also be determined keeping in mind the target audience. There are different strategies that are adopted by the product marketing manager in order to decide the price of the product. Different strategies can be price skimming and price penetration.
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