Ans. Marketing automation is the process which is used by the marketers to automate the tasks which are repetitive in nature. In this process, various software and technologies are designed for different marketing channels that are operating in the organization. Marketing automation is of utmost importance while managing the leads of the organization. It helps in the management of leads from lead generation to lead scoring. This system helps in collecting all the information about the customers and as a result, strong and healthy relations can be maintained with the customers. When the leads are manager effectively and efficiently there are more chances of conversion of lead into sales. Market automation software provides automated email services to customers. The companies integrate their social media with the marketing automation software in order to track the activities of the customers and their online presence as well. Marketing automation software also helps in providing real-time alerts to the customers so that quick action can be taken well on time in order to be effective as well as efficient. Marketing automation helps in automating the tasks that are repetitive in nature and make customized templates for such tasks which can be edited very easily by the employees according to their needs.