Ans. Employee engagement refers to the extent to which the customers are involved or committed to their work. It also indicates the level to which the employees are committed to the organization. When the employees are committed to their work, then the efficiency and effectiveness of the tasks can be increased easily which results in increasing the productivity of the employee as well as the organization. The engagement of the employee in the tasks and activities of the organization is very important as it makes the employee passionate about the tasks that are assigned to him or her by their managers or seniors. This passion allows them to work up to the maximum level of their capabilities which improves the efficiency and effectiveness of the tasks that are being performed by the employees. The engagement of the employees can be increased in the organization by motivating them at regular intervals and by recognizing their efforts and the valuable contributions that they made towards the growth of the organization. This all helps in boosting the morale of the employees which ultimately increases the engagement of employees in the organization.