Ans. Content marketing is being done by the marketing through the creation, publishing, and distribution of content online so that the right audience can be easily targeted. This is a way in which a large number of customers can be attracted towards the brand and also helps in generating higher revenues. Content marketing is the best way that is used by marketers to understand their target audience as well as the market very well. It solves the problem of the customers and provides consistent output to the customers which allows the customers to become loyal towards the customers as the consistent output is provided their level of satisfaction increases. When the business continues to publish more and more content online then it becomes very easy for them to attract more customers and as a result, more leads can be generated which can turn into sales. Content marketing also helps in building brand awareness. When the content is published over the website it projects the image of the brand so it must be published in a way that a strong image of the brand can be reflected. This type of marketing also helps the business in gaining the thought leadership because when all the problems of the customers are solved by the brand, the firm becomes the thought leader.