- Marketers use Consumer behavior to mold it in favor of their product. Many of the times, they make fancy and objectionable techniques to influence the consumers.
- Many times, consumers are exploited by some attractive advertisement.
- By providing different schemes, gifts or lotteries, they try to attract the consumers. In almost all the countries, consumers are exploited by the sales promotions campaigns and schemes. Producers of hair oils claim that it will stop falling of hairs and/or new hairs will start growing. Slim centers claim to reduce weight in magic speedy manner. Someone claims that baldness can be cured by replanting of new hairs in a short period. Someone claims regeneration of vitality even an old person.
Due to some of these disadvantages, the government has come up with various laws and legislation which safeguard the interest of the consumer and works for the consumer.