B01BAVA320 Business Analysis and Valuation


COURSE: Bachelor of Business / Bachelor of Accounting

Unit Code:


Unit Title:

Business Analysis and Valuation

Type of Assessment:

Assessment 2 – Group Oral Presentation (3-4 students in a group) & Self Reflective summary (Individual).


Group oral presentation: Approximate 20 minutes allocated for each group with the use of a PowerPoint Slide. All group members must take turn in the oral presentation.

Individual Self Reflective summary : 500 words

Unit Learning Outcomes addressed:

1) Understand the basic techniques of financial analysis and business valuation.

2) Explain the linkage between industry analysis, strategic business analysis, accounting analysis, financial analysis and prospective analysis.

3) Demonstrate inter-relationships between differing business disciplines: financial accounting, financial management and strategic management.

4) Demonstrate work-ready disciplinary knowledge with the application of all three major aspects of financial accounting, financial management and strategic management.

Assessment Task:

The assignment is designed to enhance students’ oral presentation skills through their analysis and valuation of important business concepts in real world organisation.

Total Mark:

Group oral presentation: 100 marks

Individual Self Reflective Summary: 10 marks


Group oral presentation: 10%

Individual Self Reflective Summary: 5%


Students are required to work in a group of 3-4 students in the performance of oral presentation. Students must register for their group with the lecturer during the first three weeks of the trimester and are not allowed to change group members afterward.

Topic for both Group Oral Presentation and Self Reflective Summary:

  1. Read the case studies of Qantas in the prescribed textbook of this unit Palepu, K., Healy, P., Wright, S., Bradbury, M., Lee, P., 2015, Business Analysis and Valuation Using Financial Statements - Text and Cases, 2nd ed, Asia Pacific Edition, Cengage Learning, Australia: Chapter 2: page 51 – page 66
  2. Chapter 4: page 125 – page 128 (Internet retrieve of Qantas annual reports if needed) Chapter 5: page 188 – page 194

    You are also required to explore and collect more information on the company to complete this assignment. Hence, additional research must be performed. Then, answer ALL the following questions in both of your oral presentation and written report:

  3. Company background and mission
  4. Business Strategy Analysis - Analyse a firm’s industry (e.g. Porter’s five framework model) and its strategy (e.g. cost leadership vs. differentiation) to create a sustainable competitive advantage.
  5. Accounting Quality Analysis – Evaluate accounting (or reporting quality) by articulating an assessing the firm’s key accounting policies and estimates.
  6. You may want to discuss about Accounting Estimates!!!You need to understand some key accounting policies of the company and how do they estimate – some main ones are allowance for doubtful debts and adjusts the balance after making assessments of aged debtors; revaluation model on Land and buildings but cost model on other PPE.

  7. Accounting quality assessments have a lot to do with getting a measure of bias in the reporting. Evaluate the quality of disclosure for the company selected.

Note: The assignment marking guides are provided below to guide students on both the group oral presentation and self-reflective summary.


This assessment is a group activity and students are required to work with their respective groups. No individual submission will be accepted.

You will not receive any marks for this assignment if your group members collectively report against you for non-participation or non-cooperation. You have to nominate someone as your group leader to coordinate the assignment submission.

The assignment must be submitted online in Moodle and Turnitin. All materials MUST be submitted electronically in Microsoft Word format. Other formats may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in MS Word. No paper based or hardcopy submission will be accepted.




Lecture Expectation

Max Marks

Actual Score




(15 marks)

The type of presentation is appropriate for the topic and audience.


Information is presented in a logical sequence.


Presentation appropriately cites requisite number of references Students are advised to use EBSCO

Research. (Remember that Wikipedia, Investopedia and other similar websites are not academic sources and must not be used.)


Content (45 marks)

Introduction is attention getting, lays out the problem well, and establishes a framework for the rest of the presentation.


Technical terms are well defined in language appropriate for the target audience.


Presentation contains accurate information.


Material included is relevant to the overall message/purpose.


Appropriate amount of material is prepared, and points made reflect well their relative importance.


There is an obvious conclusion summarizing the presentation.


Presentation (40 marks)

Speaker maintains good eye contact with the audience and is appropriately animated (e.g., gestures, moving around, etc.).


Speaker uses a clear, audible voice.


Delivery is poised, controlled, and smooth.


Good language skills and pronunciation are used.


Visual aids are well prepared, informative, effective, and not distracting.


Length of presentation is within the assigned time limits.


Information was well communicated and answered.


Total Mark



Total Marks: 10 marks

Total weightage – 5 per cent

Your self-reflective summary should cover these main issues:

  1. Are you interested in the oral presentation topic? Does the presentation topic give you a chance to enhance your general knowledge of accounting, finance and management?
  2. What are the sources of your research for this oral presentation topic? Example: Textbook, library, internet, journals, newspapers…
  3. How is the contribution of each group member in the preparation for this oral presentation?
  4. Has your group looked for help and advice in the preparation for this oral presentation? Example: ALS, family members, friends…
  5. Are you happy with the layout/content/visual aid that you are planning to use in your oral presentation slide?
  6. When preparing for the oral presentation, what do you think might be the strengths and the weaknesses of your group presentation?
  7. Have you learned anything valuable and important to you from the preparation for this oral presentation?
  8. Are there any other issues/opinion that you might have in relation to this assessment?

Notes -

  • Referencing: Not applicable
  • Word requirement: A minimum of 500 words will be expected.
  • Plagiarism: Approved Overall Similarity Index is Less Than 15%, otherwise the assignment is considered “Not Be Submitted”.


Content for Assessment Task papers should incorporate a formal introduction, main points and conclusion.

Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate in work being presented for assessment. The content of high quality work presented by a student must be fully referenced within-text citations and a Reference List at the end. Kent strongly recommends you refer to the Academic Learning Support Workshop materials available on the Kent Learning Management System (Moodle). For details please click the link http://moodle.kent.edu.au/kentmoodle/mod/folder/view.php?id=3606 and download the file titled “Harvard Referencing Workbook”. This Moodle Site is the location for Workbooks and information that are presented to Kent Students in the ALS Workshops conducted at the beginning of each Trimester.

Kent recommends a minimum of FIVE (5) references in work being presented for assessment. Unless otherwise specifically instructed by your Lecturer or as detailed in the Unit Outline for the specific Assessment Task, any paper with less than five (5) references may be deemed not meeting a satisfactory standard and possibly be failed.

Content in Assessment tasks that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised.

Marks will be deducted for failure to adhere to the word count if this is specifically stated for the Assessment Task in the Unit Outline. As a general rule there is an allowable discretionary variance to the word count in that it is generally accepted that a student may go over or under by 10% than the stated length.


References are assessed for their quality. Students should draw on quality academic sources, such as books, chapters from edited books, journals etc. The textbook for the Unit of study can be used as a reference, but not the Lecturer Notes. The Assessor will want to see evidence that a student is capable of conducting their own research. Also, in order to help Assessors determine a student’s understanding of the work they cite, all in-text references (not just direct quotes) must include the specific page number(s) if shown in the original. Before preparing your Assessment Task or own contribution, please review this ‘YouTube’ video (Avoiding Plagiarism through Referencing) by clicking on the following link: link:


A search for peer-reviewed journal articles may also assist students. These type of journal articles can be located in the online journal databases and can be accessed from the Kent Library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be over-used – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the National Health and Medical Research Council (NHMRC), or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use non-peer reviewed websites (Why can't I just Google?): https://www.youtube.com/watch?v=N39mnu1Pkgw (thank you to La Trobe University for access to this video).