• RHYTHM- To become rhythmic, stimuli need to avoid the dazzle of plenty by grouping within our small number threshold. Larger numbers need the grouping of groups and it is this restraint that has led to the familiar lines, verses and melodies of most traditional music.
Our artistic heritage suggests that a repeating beat or flow needs meaningful variety to make it rhythmic. This can be achieved by hierarchic system using grouping, accent, amplitude, pitch, timing and the conscious exploitation of the body rhythms of both artist and audience.
• HARMONY- All the things in nature work in perfect harmony with each other and thus offer a seamless continual process which is very appealing. Similarly, a design must be conceived in such a way as to promote a harmonious relationship between the various important components of that design. The end result thus obtained will be of high quality and appealing to a wider section of audience.
• UNITY- The aspects of Unity contribute collectively to a satisfactory visual whole. They should not be seen as a check list, but rather as number of inter related requirements the importance of which is partly subject to individual preference and greatly influenced by other principles of design. The aspects of Unity are dominance or self unity, harmony, vitality and balance.
• COMPOSITION- The general association of composition is with something you do to a painting. It is much more than that. We mean by it the total organization, including figure and ground, of any design. All the individual forms have not only shape and size but their position in it.