Internet marketing is also known as online marketing or web marketing. It is a type of marketing method which is using Internet as a place to undertake the promotional activity of the goods and services. Mostly consumers’ view online advertising as an unwanted distraction and increasingly turned to ad blocking for variety of reasons.
Internet marketing includes- Search engine marketing, Social Media Marketing, Mobile advertising etc. Online advertising includes publisher and an advertiser.
a) The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities. Advertising online offers better returns than in other media.
b) Convenient- It is convenient for both the buyers and sellers. It enables the business to be open around the clock without worrying about store timing and overtime payment of workers. They can browse the store anytime and place orders when it is convenient for them.
c) Measurability- Generally ads which are put as hoardings or wall paintings cannot give clear insight of the response from the customers. But in online marketing, firms can generate the data. So measurability in the case of online marketing can be done.
d) Formatting- Wide variety of options are available for the online marketer. Ads can be presented in the way of an image, video, audio or links. It is generally not available in offline ads.
e) Speed- Once design of an ad is complete, online ads can be deployed immediately. It does not need to be linked to the publisher’s schedule. And not just this, they can also modify or replace the ad more rapidly.
a) Security- Security is a major concern in relation with the online advertising. Sometimes hackers create advertising or phishing links in the name of the advertisement to get their details. So it is one drawback of the online marketing.
b) Ignorance- People generally ignores pages which contains display ads.
c) Ad-blocking- Ad blocking is a method which is used by a user to stop seeing the ads. Many browsers block pop-ups ads by default.
d) Spam- The Internet's low cost of disseminating advertising contributes to spam, especially by large-scale spammers. Numerous efforts have been undertaken to combat spam, ranging from blacklists to regulatory-required labeling to content filters, but most of those efforts have adverse collateral effects, such as mistaken filtering.
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