ICTICT603 Manage the use of appropriate development

ICTICT603 Manage the use of appropriate development methodologies

Case Assignment Scenario Context (Bazaar Ceramics)

1. Company Background

Bazaar Ceramics Studio has been operating for 20 years. We started as a small collective, operating in the picturesque township of Hahndorf, South Australia - known for its quality arts and crafts. Over the years the studio has passed through a number of transformations. In the first 7 years of its existence - as a co-operative, it was well known for producing quality domestic ware and fine individually designed art pieces.

Each member of the co-operative was responsible for designing, throwing, glazing and firing their own work. A gallery director was employed to look after the gallery and all aspects of marketing.

As the reputation of the studio grew nationally, and production expanded to meet demand, the structure of the business changed to its present form. Kim Hayward bought the business and moved into larger premises in Stepney, Adelaide. The production staff increased and currently includes a production manager, 2 full time ceramic designers and 6 production potters.

Bazaar Ceramics has a wide range of products to meet the needs of clients both nationally and internationally. The studio produces exquisite one off sculptural pieces for the individual and corporate collector. Commissions make up approximately 40% of this work. These pieces can be found in board rooms, international hotels and private homes as far away as the US and Germany.

Bazaar Ceramics also produce unique, individually designed domestic ware, including full dinner sets and ovenware.

2. The Products

The current range of products consist of one off ceramic forms (eg vase and bottle forms and dishes) using a number of traditional glazes that are highly prized amongst ceramic collectors. These include

• Copper Red
• Reduced Lustre
• Celadon
• Jun

The other area of ceramic production is the “domestic” ware range. These pieces are also individually designed and hand crafted to the highest quality, however unlike the individual art pieces, our customers are able to purchase entire dinner, coffee and ovenware in a range of designs. Products available in this range include:

· Earthenware dinner sets in a range of brightly coloured contemporary designs

• Stoneware tea and coffee sets
• Stoneware oven and serving dishes

3. Job Profiles

4. Organisational chart

5. Mission Statement

Bazaar Ceramics is committed to producing unique, evocative contemporary Ceramic Art of the highest technical quality.

Our Goals:

§ To produce unique hand crafted pieces for the individual and corporate collector

§ To showcase the best of Australian Ceramic Art and Design

§ To provide an extensive range of well-crafted and designed domestic ware

§ To showcase technical excellence in ceramic technology

6. Strategic Direction

6.1 Critical Issues Facing Bazaar Ceramics

In determining our strategic direction for the next five years, the following points have been considered:

· Our business has been growing steadily over the last five years. This is due in part because of our new marketing focus towards the International ceramic art market. This has had a flow on effect in terms of our overall local and international profile.

· Return on investment has decreased due to the high costs of running the gallery and maintaining our international marketing campaign.

· The main source of revenue continues to be from gallery sales.

· Direct retail sales achieve the highest mark-up.

· Sales to account customers are growing steadily but these are mostly interstate and overseas client who find the current arrangements for purchasing cumbersome. Many have suggested we develop a website to streamline the process.

· Our competitors continue to make inroads into the E-Commerce technology and there is evidence that we will be left behind if we don’t embark on this marketing tool.

6.2 Current Status

We are continuing to grow our reputation for unique highly sought after collectable ceramics and professionally designed domestic ware. The key to this success is maintaining the highest technical and artistic standards and investment in marketing our products correctly.

6.3 Longer Term Vision

We will continue to produce fine contemporary domestic ware, however we consider it is the art market where we have the greatest potential for growth. To grow in this area it is important to establish a strong international reputation. This gives our work credibility on the national stage as well.

The marketing manager recently wrote a convincing report on the benefits of the Internet as a marketing and sales tool. We therefore intend to adopt this strategy to increase our profile nationally and internationally, reduce traditional advertising costs, streamline sales and get greater feedback from customers - both retail and wholesale.

7. Strategic Plan

7.1 Environmental Analysis

• Internal Environment

o Strengths

§ Bazaar Ceramics Studio has been operating for 20 years

§ Wide range of products

§ Sells exclusive art pieces

§ Established customer base

§ Responsive to the requirements of their clients

§ Unique and contemporary products

§ Growing reputation

§ Niche market

§ Outstanding business growth over last five years

§ Increased sales by 233% in last five years

§ Exceeding targeted sales growth

§ International demand for product

§ Ceramic designers and gallery director communicate regularly

§ High quality product

§ Sales to account customers are growing steadily

§ Products are made to the highest technical and artistic standards

§ Existing IT infrastructure

o Weaknesses

§ Cost of selling product (manual processes)

§ Ordering of products must be done in person, by phone/fax, or by email

§ Ordering process time consuming

§ Return on investment has decreased due to the high costs of running the gallery and maintaining our international marketing campaign

§ The main source of revenue continues to be from gallery sales (in person)

§ Interstate and overseas clients find the current arrangements for purchasing cumbersome

§ No IT or technical staff employed by Bazaar Ceramics

§ Increased employee numbers have increased fixed costs of the business

§ The showroom has increased fixed costs dramatically in the last three years

§ Negative return on investment in the last three years

§ Decline in markup on product in the last five years

§ Cost of goods sold has increased over last five years

§ Showroom not big enough to display all products

§ Production of unsaleable products

§ Inability to capture sales information about popular products

§ Double handling of products made by remote workers

§ Any advertising brochures become quickly out of date due to uniqueness of each product

§ Orders from international customers entails time zone differences

§ Inability of international customers to order by phone (time zone differences)

§ Only personal customers can view products adequately

§ Manual order forms (costs of printing)

§ Time consuming to fill in order forms for phone/fax orders

§ Staff can make errors transcribing information onto forms (5% errors)

§ Redundant information due to multiple forms

• External Environment

o Opportunities

§ Business expansion

§ Expand into national market

§ Further expansion into the international market

§ Customer requests to provide online ordering facilities

§ Create communication and product website

§ Create website to market products (brochure site)

§ Decrease marketing costs

§ Increase profile

§ Create website to sell products (e-Commerce technology)

§ Increase customer base

§ Increase business reach

§ Establish a strong international reputation in the ‘art market’

§ Move to smaller showroom to reduce fixed costs

§ Gather and incorporate more feedback from customers

o Threats

§ Competition

§ Competitors continue to make inroads into the e-Commerce technology

§ Competitors have a pricing advantage because of their website (reduced marketing and sales costs)

§ Fear of being ‘left behind’ by competitors if website is not implemented

§ High advertising costs

§ High value of Australian dollar is a constraint to exporting into international markets

§ Products less affordable to overseas customers

§ Growing bargaining power of account customers (25% discount fair?)

7.2 Critical Issues and Strategic Objectives

§ Critical Issue 1: Gallery costs

o Strategic Analysis:

§ Return on investment has decreased due to the high costs of running the gallery and maintaining our international marketing campaign

§ The main source of revenue continues to be from gallery sales (in person)

§ Cost of goods sold has increased over last five years

§ The showroom has increased fixed costs dramatically in the last three years

o Strategic Objective:

§ Explore alternatives to selling in gallery sales

§ Critical Issue 2: Manual processes

o Strategic Analysis:

§ Manual order forms

§ Cost of selling product (manual processes)

§ Ordering processes time consuming

§ Staff can make errors transcribing information onto forms (5%mistakes)

§ Redundant information due to multiple forms

o Strategic Objective:

§ Automate processes for employees

§ Critical Issue 3: Double handling of Products

o Strategic Analysis:

§ Double handling of products made by remote workers

o Strategic Objective:

§ Develop direct shipping processes from remote workers to client

All the above could come under one heading “production costs” with strategic objective: automate production processes where possible and improve efficiency in handling goods

§ Critical Issue 4: Pressure on profit

o Strategic Analysis

§ Increased employee numbers have increased fixed costs of the business

§ The showroom has increased fixed costs dramatically in the last three years

§ Negative return on investment in the last three years

§ Decline in mark-up on product in the last five years

§ Manual order forms (costs of printing)

§ High advertising costs

§ Exchange rate

o Strategic objective:

§ Reduce fixed costs

§ Critical Issue 5: Ordering process for customers

§ Ordering of products must be done in person, by phone/fax, or by email

§ Ordering process time consuming

§ Interstate and overseas clients find the current arrangements for purchasing cumbersome

§ Orders from international customers entails time zone differences

§ Inability of international customers to order by phone (time zone differences)

§ Time consuming to fill in order forms for phone/fax orders

o Strategic Objective

§ Automate ordering process for customers

§ Critical Issue 6: Lack of IT support

o Strategic Analysis

§ No IT or technical staff employed by Bazaar Ceramics

o Strategic Objective

§ Hire IT staff

§ Critical Issue 7: Lack of showroom space

o Strategic Analysis

§ Showroom not big enough to display all products

o Strategic Objective:

§ Explore alternatives to gallery display

§ Critical Issue 8: Inadequate sales information

o Production of unsaleable products

o Inability to capture sales information about popular products

o Strategic Objective:

§ Improve feedback mechanism from customers

§ Critical Issue 9: Advertising processes cumbersome

o Strategic Analysis

§ Any advertising brochures become quickly out of date due to uniqueness of each product

o Strategic Objective:

§ Find alternative methods of advertising

§ Critical Issues 10: Competition

o Strategic Analysis

§ Competition

§ Competitors continue to make inroads into the e-Commerce technology

§ Competitors have a pricing advantage because of their website (reduced marketing and sales costs)

§ Fear of being ‘left behind’ competitors if website is not implemented

§ Growing bargaining power of account customers (25% discount fair?)

o Strategic Objectives:

§ Explore opportunities to improve competitiveness

8. Computing Infrastructure

Bazaar Ceramics has an office/shop/workshop. This area has a basic network setup.

Some employees are remote workers – this means that that they work from their own home.

All employees have PCs, Internet access and email accounts.

There are no IT or technical staff employed by Bazaar Ceramics. If part of the computing infrastructure needs maintenance or upgrades, Bazaar Ceramics contact a service provider.

Bazaar Ceramics would like to move away from this situation.

9. Project Brief

You are employed as an analyst, project manager and a developer. In other word you will be responsible for all aspects of project implementation which may include:

v Implementation of e-commerce shopping website

v Implementation of an upgraded Network to meet the demands of increased volume of sales

v Implementation of possible Cloud Technologies for Data Storage for safety and security

v Implementation of Google Apps for emails and move away from management of Exchange Servers for Outlook emails

Your task is to review the Strategic direction, Strategic Plan, Critical Issues, Strategic Objectives and the current system of Bazaar ceramics. You are then to prepare a solution report based on your recommendations for improvements.

METHODOLOGIES

AND

TECHNICAL SOLUTION

FOR

BAZAAR CERAMICS

ICTICT603 Manage the use of appropriate development methodologies

ICTPRG602 Manage the development of technical solutions from business specifications

ICTSAD505 Develop technical requirements for business solutions

Prepared for BAZAAR CERAMICS PTY LTD

Prepared by NETRONICS PTY LTD:

Angela Karki, 201735766, 09/08/2018

Table of Contents

1. Executive Summary

2. Introduction

3. Strategic Direction and Strategic Plan

4. Critical Issues and Strategic Objectives

5. Obtain Business requirements

a. Business requirements

b. Business specifications

c. Technical specifications and requirements

d. Key stakeholder requirements

e. Business objectives

6. Research Business requirements

a. Hardware and Software requirements

b. Client’s business domain and model

c. Client specifications against accepted industry practices

d. Technical specifications and requirements

e. Interface requirements and design concepts

f. Business solution requirements

g. Security solution requirements

h. Copyright and intellectual property

i. Corporate strategies and its influence business solutions

7. Development Methodology

a. Subject activity

b. Selection criteria

c. Project plan and Project Team

d. Traditional and non-traditional system development methodologies

e. System development methodology

f. Sign off

8. Selected development methodology

a. Sign off to commence developmental processes

b. Review development methodology tasks

c. Life cycle maintenance

d. Control structures

e. Resources to support methodology selection

f. Application of appropriate methodology

g. Application of Project Management methodology and processes

h. Project flow and effectiveness of use of methodology

9. Analyse and evaluate the impact of the technical requirements

a. Hardware, Software and Network recommendation

b. Compatibility issues

c. Impact of changes

10. Technical business solutions

a. Technical solutions recommendation

b. Budgeting and costs

c. Review the recommendation

d. Development platforms

11. Solutions testing

a. Testing plans for hardware and software

b. Training needs

c. Project timelines

d. Performance standards

e. Final budgeting

12. Document and validate the agreed solutions

a. Sign off on the recommended solution

b. Manage the feedback and incorporate changes

c. Obtain sign-off on the final business solution

13. Conclusion

14. References

Marking Guide

Requirements and deliverables

What to submit

The assessment must be in a report format as outlined in the Table of Contents in this document.

When to submit

You will need to submit the assessment by week 8. Please review your work with your assessor each week.

All Appendices and report guide is provided to assist you with documentation.

Report Formatting

• Number all pages
• Include your name and Student Number
• Each page. Use 1.5 line spacing

· Use the Arial font at either 11pt or 12pt size

1. Executive Summary

In the Early Years Bazaar ceramics was small business and can be operated through a small office. But over the years the organisation had tremendous growth. After expanding their business now, they can meet needs for national as well as international clients. There reputation has also grown up nationally and internationally. Their competitors have websites and started to increase sells. So, they need a website to compete with other business. With a website Bazaar ceramic can decreases the marketing cost and can increase the exposure nationally and internationally. As volume of sales increased, an upgraded Network should also be implemented.

2. Introduction

Bazaar ceramics was established 20 years ago as a small collective in Hahndorf, South Australia. It has passed through a number of transformations in different interval of time in last 20 years. In the early years it was known in the markets for the quality domestic ware and fine individually designed art pieces.

Now in the present, the structure of the business has changed. Production is highly expanded after the reputation of the studio grew up. The business is owned by Kim Hayward now and moved in Stepney, Adelaide in a larger office. For the designing, throwing, glazing there are different member. Now there are 2 full time ceramic designers 6 production potters and a production manager. Bazaar ceramics has clients both nationally and internationally as it produces a wide range of products. The sculptural pieces produced by Bazaar ceramics can be found in board rooms, international hotels and in far country as US and Germany.

3. Strategic Direction and Strategic Plan

Strategic Direction

To maintain the company prominence, strategic direction for the next five years can be determined by considering the critical issues facing bazaar ceramics, the status of the company and by looking at the longer-term vision.

The business is growing from past five years as new marketing focus towards the international ceramics market. But as the business proliferate locally as well as internationally and company has to spend high amount of money in maintain its international marketing campaign. As the consequence, return on investment has decreased. Now the direct retail sales and gallery sales is main source for the revenue. The overseas and interstate customer find difficult to purchase from the company, so it might be good to have a e-commerce website to make the process easier.

As the competitors are taking benefits from new technology by using websites and sales application, Bazaar ceramic can be left behind by embracing the archaic method of sales and marketing.

So, the company has to take a step towards modern marketing by establishing an e-commerce website and digital sales application. This process can be very beneficial in establishing a strong international reputation and trust.

Strategic plan

With environmental analysis we can observe the strengths and weakness of the company.

Bazaar ceramics has many strengths to be called a reputable established company. The company has been selling wide range of unique and contemporary products for last 20 years. It has been growing its reputation by selling exclusive art pieces which are made to the highest technical and artistic standards. These strength of the company helps to increase sales by 233% in last five years and getting the attention of international customers. On the other side there are few weaknesses which can hinder the future possible growth of the sales. Product selling process and ordering is manual. As person must order by phone or in email it is time consuming. Fixed costs of the market are increase by hiring more staffs. Currently there are no any IT staff is hired by the company. As the products increased the showroom is becoming obsolete because of its small size. In the process of trying new products company produced many unsaleable items. Advertising brochure are becoming obsolete and company cannot obtain the information about the popular products.

4. Critical Issues and Strategic Objectives

Getting through critical issues and strategic objectives of the company:

I .Gallery costs

Costs of running the gallery increases consequently return of the investment decreased. cost of goods increased and showroom has increased the fixed costs.

Strategic objective: Alternatives like e-commerce website and sales application should be introduced.

ii. Manual process

Selling product is manual which is time consuming and results in errors while transcribing information into forms.

Strategic objective: Automate processes for employees can solve this problem.

iii. Double handling of the process

Remote workers can make double handling of products.

Strategic objective:

Direct shipping from the remote workers to client can solve this problem.

iv. Pressure on profit

Fixed costs of the business is increased by the increase of employers and high advertising costs which results in negative return of the investment.

Strategic objective: This problem can be solved by reducing the fixed costs of the business.

v. Ordering process for customers.

It is done by phone/fax or in person or by email which is tremendously time consuming.

Strategic objective: There should be automatic process. vi. Lack of IT support

Until now there are no any IT staff is employees by bazaar ceramics.

Strategic objective: IT staff should be hired.

vii. Lack of showroom space

Showroom is not big enough to display all products.

Strategic objective: Alternatives should be exploring to gallery display.

viii. Inadequate sales information

There are productions of the unsaleable items.

Strategic objective: Feedback mechanism for the customers should be increased.

ix. Advertising processes inconvenient

Advertising products are becoming outdated.

Strategic objective: Alternative advertising process should be explored.

x. Competition

With website and e-commerce advantages rival company are getting better in sales.

Strategic objectives: Opportunities should be explored to improve competitions.

5. Obtain Business requirements

The business should increase its sales by taking advantage of new technology. It can be done by establishing an e-commerce website to showcase and streamline the ordering process in order to facilitate a wider market particularly those interstates or overseas who are unable to view products in person. To help the sales of business more and decrease the number of staff members, Automation process for ordering and paying should be introduced.

Technical specification and requirement of the business plan are-

v Implementation of e-commerce shopping website

v Implementation of an upgraded Network to meet the demands of increased volume of sales

v Implementation of possible Cloud Technologies for Data Storage for safety and security

v Implementation of Google application for emails and move away from management of Exchange Servers for Outlook emails

6. Research business requirements

Hardware and software requirements of the business solution

The essential hardware for a business solution includes computers, data storage devices and printers. Depending on the scale of the business, company needs different types of software solutions. Important software’s are web browser, accounting, business management, online backup and payroll & HR software. Nowadays, more companies choose to use cloud because cloud computing is a general term for anything that involves delivering hosted services over the internet such as infrastructure, platforms and software. Cloud computing normally includes Infrastructure-as-a-Service, Platform-as-a-Service and Software-as-a-Service

Client’s business domain and mode:

On the highest level of the service model, domains help to structure the SOA architecture. The domains - often called functional or business domains - are identified along clear organizational boarders or even help to define borders where responsibility is not clear. This way, the whole business requirements are decomposed to smaller, logical consistent units. The clear benefits of this approach are:
1. reduction of requirements' complexity
2. areas of responsibility are defined clearly

In order to identify domains, the layers 0 to 3 of the process model should be used. An entity relationship model gives also good hints for domain modeling (at the end of the day each Software independent business object must be assignable to exactly one Business Domain). Most important when defining domains, is to keep to the same criteria. That implies that criteria can be different from various perspectives. Take a sale responsible for instance: He might define borders of responsibility along product groups or distribution channels. In opposite a cross-regional sales manager might tend to define borders applying geographical or organizational criteria. While applying the same criteria on the different business areas, it is necessary to prevent overlapping domains. This is crucial to ensure clear responsibility.

The technical specifications and requirements for the recommended solution

Each information-gathering technique should be completed within its own section of the template

The information gathering techniques are:

* Textual research – reviewing documents

* Interviews

* Questionnaires

* Workshops – JAD

The interface requirements and design concepts for the users

User Interface (UI) Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions.

We should consider the following things when designing our interface:

· Keep the interface simple. The best interfaces are almost invisible to the user. They avoid unnecessary elements and are clear in the language they use on labels and in messaging.

• Create consistency and use common UI elements. By using common elements in your UI, users feel more comfortable and are able to get things done more quickly. It is also important to create patterns in language, layout and design throughout the site to help facilitate efficiency. Once a user learns how to do something, they should be able to transfer that skill to other parts of the site.

· Be purposeful in page layout. Consider the spatial relationships between items on the page and structure the page based on importance. Careful placement of items can help draw attention to the most important pieces of information and can aid scanning and readability.

· Strategically use colour and texture. You can direct attention toward or redirect attention away from items using colour, light, contrast, and texture to your advantage.

· Use typography to create hierarchy and clarity. Carefully consider how you use typeface. Different sizes, fonts, and arrangement of the text to help increase scan ability, legibility and readability.

· Make sure that the system communicates what’s happening. Always inform your users of location, actions, changes in state, or errors. The use of various UI elements to communicate status and, if necessary, next steps can reduce frustration for your user.

· Think about the defaults. By carefully thinking about and anticipating the goals people bring to your site, you can create defaults that reduce the burden on the user. This becomes particularly important when it comes to form design where you might have an opportunity to have some fields pre-chosen or filled out.

Business solution requirements

Business requirements are critical activities of an enterprise that must be performed to meet the organisational objective(s) while keeping solution independent. A business requirements document (BRD) details the business solution for a project including the documentation of customer needs and expectations. Business requirements are often listed in a Business Requirements Document or BRD. The emphasis in a BRD is on what is required, rather than on how to achieve it, which is usually delegated to a Systems Requirements Specification or Document (SRS or SRD) or other variation.

There are two sub-types of Solution Requirements:

1) Functional Requirements : This type of solution requirement describes how the solution must behave. In the example of the house, it describes how the house must look (colours, size of bedroom) and perform (have an air-conditioning unit in each bedroom). In a system related scenario example, the different functions that you want a system to perform is typically described as functional requirements (in an Agile Project context, it is referred to as a ‘user story’). An easy way to remember this type of solution requirement is to think about what you want to the system to be able to do. Another example in the context of the house would be that a functional requirement exists to have internal doors, which can be opened and closed but not locked. This is something that you want the house to be able to do, a function you want the house to be able to perform.

2) Non-functional Requirements: This type of solution requirement describes characteristic that you want the system to have. In the context of the house example, solution requirement 4 is describing a characteristic that is required of the house walls. It is not a function of the house but rather a characteristic of the walls. In the scenario of a system an example that compares to this house analogy would be a non-functional requirement describing the need to have a backup-system installed to be used in event of a disaster to prevent unnecessary data loss. The non-functional type of solution requirement therefore describes the attributes a system or process should possess and not a function that the system must perform.

Some of the more typical functional requirements include:

• Business Rules
• Transaction corrections, adjustments and cancellations
• Administrative functions
• Authentication and Authorisation levels
• Audit Tracking
• External Interfaces
• Certification Requirements
• Reporting Requirements
• Historical Data
• Legal or Regulatory Requirements

Typically, functional requirements will specify a behavior or function, for example:
“Display the name, total size, available space and format of a flash drive connected to the USB port.” Other examples are “add customer” and “print invoice”.

The copyright and intellectual property relating to ICT systems development

Copyright protects the way in which something is expressed. It does not protect ideas.

For example, if you wrote a new computer program to perform a function, the software code would be protected by copyright. Someone else could then write their own computer program to perform the same function. They would not infringe your copyright unless they copied the software code of your computer program.

Intellectual property (IP) represents creations of the mind or intellect that can be legally owned. Almost every business has some form of IP that they need to protect.

IP laws allow for protection of ideas and unique creations that exist in every business. They're important for long term financial success and can make you more competitive than your rivals. But how do you stop competitors from copying your most valuable asset?

In most cases we must formally register your IP.

• IP Australia is the federal government agency responsible for granting rights in patents, trademarks, designs and plant breeder’s rights. Visit their website to find more information on how IP applies to your business.
• The Australian IP Toolkit for Collaboration al so helps you understand important issues in collaborations between researchers and business.

Prevailing corporate strategies, which can influence business solutions:

A corporate strategy entails a clearly defined, long-term vision that organisations set, seeking to create corporate value and motivate the workforce to implement the proper actions to achieve customer satisfaction. In addition, corporate strategy is a continuous process that requires a constant effort to engage investors in trusting the company with their money, thereby increasing the company’s equity. Organisations that manage to deliver customer value unfailingly are those that revisit their corporate strategy regularly to improve areas that may not deliver the aimed results.

Cost Leader

A business strategy that has proven to be very effective for Walmart can also work well for small businesses: the strategy of being a cost leader. Businesses that consciously choose to position their company as a provider of products or services at the low end of the pricing point compared to their competitors believe that they can make up in volume what they may forfeit in terms of a high price point.

Luxury Brand

Some companies choose to position their products and services at the high end of the competitive pricing scale. Brands like Lexus and Rolex are examples of this. Luxury brands appeal to a distinct group of consumers with ample disposable income and the desire to purchase exclusive products. Companies that choose this strategy are able to increase their ROI (return on investment) through product cost versus volume. Their customers may be fewer, but they will buy more expensively.

Niche

A niche-focused business strategy targets a narrow group of consumers with a product or service designed specifically to meet their needs. Health care products targeted to consumers with specific health concerns, such as diabetics, for example, are an example of this type of strategy. In the general consumer environment, niche-related products may target consumers with specific interests in sports, foods or leisure pursuits.

Mass Market

A mass market business strategy attempts to appeal to the broad range of consumers across many demographic categories. Mass market products include such consumer goods as detergents and other forms of household goods.

7. Determine and select appropriate development methodology for a given activity

Basic concepts of methodology

1) Descriptive Research :

Descriptive research attempts to describe systematically a situation, problem, phenomenon, service or programme, or provides information about, say, living condition of a community, or describes attitudes towards and issue.

2) Explanatory Research :

Explanatory research attempts to clarify why and how there is a relationship between two or more aspects of a situation or phenomenon.

3) Exploratory Research :

Exploratory research is undertaken to explore an area where little is know or to investigate the possibilities of undertaking a particular research study (feasibility study/ pilot study).

4) Quantitative Research :

The emphasis of Quantitative research is on collecting and analysing numerical data; it concentrates on measuring the scale, range, frequency etc. of phenomena. This type of research, although harder to design initially, is usually highly detailed and structured and results can be easily collated and presented statistically.

5) Qualitative Research :

Qualitative research is more subjective in nature than Quantitative research and involves examining and reflecting on the less tangible aspects of a research subject, e.g. values, attitudes, perceptions. Although this type of research can be easier to start, it can be often difficult to interpret and present the findings; the findings can also be challenged more easily.

All methodology needs to be created by data. There are several ways to collect data in the following.

1) Focus Groups

2) Interviews

3) Observation

4) Surveys

Data processing is an intermediary stage of work between data collection and data analysis. The completed instruments of data collection, like interview schedules/ questionnaires/ data sheets/field notes contain. a vast mass of data. They cannot straightaway provide answers to research questions. They, like raw materials, need processing. Data processing involves classification and summarisal1on of data in order to make them amenable to analysis. Data processing consists of a number of closely related operations, like (1) editing, (2) classification and coding, (3) transcription and (4) tabulation In qualitative researches using interviews, focus groups, experiments etc. data analysis is going to involve identifying common patterns within the responses and critically analyzing them in order to achieve research aims and objectives.

Data analysis for quantitative studies, on the other hand, involves critical analysis and interpretation of figures and numbers, and attempts to find rationale behind the emergence of main findings. Comparisons of primary research findings to the findings of the literature review are critically important for both types of studies – qualitative and quantitative. Data analysis methods in the absence of primary data collection can involve discussing common patterns, as well as, controversies within secondary data directly related to the research area.

The most popular business analyses are as below.

1) SWOT Analysis:

The SWOT Analysis is an acronym for Strengths, Weaknesses, Threats and Opportunities Analysis. It is an enterprise level analysis technique of assessing an organisation against these four dimensions. It ultimately drives decision making for changes and improvements to an organisation position in the market. It is important to note that the SWOT Analysis in itself sounds simple (and can be applied in a fairly straight forward way) but each dimension (Strengths, Weaknesses, Threats and Opportunities) has it’s own set of Techniques which can be applied to determine the outcome of each dimension.

2) Requirements Interviews :

A lot of people will be very familiar with this Business Analysis Technique. It is the activity of performing a structured interview where the Business Analyst questions, captures, interprets and understands the intention of requirements requested by the interviewee for a solution. This business analysis technique again may seem very easy and informal but is in fact a specific skill for a Business Analyst to learn to master to be really effective during the interview itself.

3) Requirements Workshops:

Similarly, to the Requirements Interview, the purpose of the Requirements Workshop is to elicit requirements from business stakeholders about what they believe a new solution need to be able to do in order to meet their needs. The difference here is that the Requirements T-1.8.1 Design Project, Assessment 1 v_2.0 Page 39 Workshop involves a group of individuals at once and creates a different type of requirements gathering exercise. There are many different approaches for conducting a requirements workshop and the most important factor to consider when planning this type of Business Analysis Technique is to consider the desired outcome and hence finding the audience who can provide this outcome to you.

4) Business Process Modelling:

Business Process Modelling is a diagrammatic representation of the sequential work flow of information, processes and decisions for a business process. There are different notations for Business Process Modelling of which the Business Process Modelling Notation (BPMN) and Unified Modelling Language (UML) Activity diagram is of the most widely used notations for business process modelling.

5) Use Case Modelling :

In its most simplistic form, the UML Use Case Modelling technique is about illustrating the functions that a new system should be able to perform from a user interaction perspective. It is often used to show the main functions, actors and interactions between the actors and use cases for a new system that is being designed. This is a powerful Business Analysis Technique that is often used by Business Analysts to translate business requirements into functional specifications within the traditional software development project.

6) Data Modelling :

This Business Analysis Technique is about describing a requirement in terms of its data elements. Data Modelling is used to describe entities (things, people, places etc) of which data is to be captured and attributes for each entity to record. It then also visually illustrates how each entity relates to other entities by way of common attributes or combinations of attributes. This is also referred to as entity relationship modelling.

7) User Stories :

User stories is a fairly modern Business Analysis Technique which is a way to describe what a user wants in terms of how they will be using a system for their own purposes coming from a specific perspective. User stories are often supported by specific personas, which are created to encourage the development of the full spectrum of user stories from all identified user types.

8) Non-Functional Requirements Analysis:

T-1.8.1 Design Project, Assessment 1 v_2.0 Page 40 This Business Analysis Technique is concerned with defining and capturing the requirements to describe the characteristics required for a new or changed system. Examples of these types of characteristics would include: Performance Requirements and Data Storage Requirements.

Sign off project team on selected methodology

The undersigned acknowledge they have reviewed the Project Management Plan and agree with the approach and methodology it presents. Changes to this Project Management Plan will be coordinated with and approved by the undersigned or their designated representatives.

Selected Methodology:

9. Analyse and evaluate the impact of the technical requirements

Lenovo System x3100 M5 - Xeon E3-1220v3 4-Core 3.10GHz - 4GB RAM - 4 x LFF SATA (C100) - DVD-ROM - 2-port 1Gb Ethernet - 300W PSU

Specification :-

Form Factor: Compact Tower

Processor: Intel Xeon 4C Processor Model E3-1220v3 80W 3.1GHz/1600MHz/8MB, Max: 1

Memory: 4GB (1x4GB, 2Rx8, 1.35V) PC3L-12800 CL11 ECC DDR3 1600MHz LP UDIMM, Slots: 4

Graphics: Matrox G200eR2 with 16 MB memory that is integrated into the IMM2.

Network: Integrated two-port Gigabit Ethernet (Broadcom BCM5717). One port is shared with the Integrated Management Module (IMM).

Disk Storage: Diskless, Max: 4

Disk Storage Controller: ServeRAID C100 for System x

Disk Storage Backplane: 3.5in Gen2 Simple Swap Software RAID kit

Optical Storage: HH DVD-ROM

Interface Card Slots: PCIe 4x: 0/1, PCIe 8x: 0/2, PCIe 16x: 0/1

Power Supply: Fixed Power Supply (350W), Max: 1

Warranty: 1 year limited warranty, CRU and On-site, Next Business Day 9x5

Netgear Nighthawk X4S AC2600 wifi router

ADSL2/2+Overbasic telephone service

Quad stream AC2600 wifi for speeds upto 2.53Gbps(800+1733Mbps)

Dual core 1.4GHz processor boosts performance for gaming and streaming

Twin USB 3.0 and eSATA ports for external storage

$595.(GST inclusive)

NETWORK SWITCH

Dell Networking N1524P Switch

24 RJ45 10/100/1000Mb PoE+auto-sensing ports

10. Produce technical business solutions

The development platforms that provides the tools to build and deploy applications:

About Java Development Tools

Java Development Tools (JDT) provides a set of workbench plug-ins that add the capabilities of a full-featured Java IDE to the Eclipse platform. JDT plug-ins provides APIs that can be further extended by other tool builders. Additionally, the JDT includes a built-in Java compiler that compiles Java code and creates error messages when compilation fails.

About Database Development Tools

Oracle Enterprise for Eclipse provides tools to help you develop applications that use Oracle Database. These tools include:

· Support for the integration of Oracle Database with Eclipse Data Tools Platform.

· Diagram viewers for visualizing database schemas and object-relational mappings.

· Database Explorer, which supports data editing, data load/extract, and Data Definition Language generation.

· SQL tools that support SQL editing and execution and stored procedures.

About Application and WebLogic Server Tools

Oracle Enterprise for Eclipse editors and optimized development tools for application server development simplify work with products like WebLogic Server by providing:

· Fast, iterative deployment for local and remote servers.

· Support for JAX-WS Web services (editor and configuration support).

· Oracle Enterprise for Eclipse visual deployment descriptor editors for *-jms.xml, weblogic.xml, weblogic-application.xml, weblogic-ejb.jar.xml, faces-config.xml, and persistence.xml files, and a JSR 88 deployment plan editor.

About Web Application Tools

Oracle Enterprise for Eclipse Web application tools simplify working with technologies like JSF, JSP, CSS, ADF, and others.

Web Applications

The following Web application tools simplify analyzing and visualizing dependencies to reduce run-time debugging and to improve code quality:

· AppXRay and AppXaminer offer compiler-level awareness of Java, Oracle Application Development Framework (Oracle ADF), HTML, CSS, JSP, JSTL, and JSF at design time, with capabilities in code and annotation completion, code navigation, dependency visualization, consistency checking with generated classes and configuration files, pre-build error checking, and validation.

· An enhanced Eclipse Web Tools Platform (WTP) Web Page Editor (WPE) includes a Smart Property Sheet to simplify tag configuration and data binding. WPE also includes localization support, JSF, JSP, JSTL, and CSS/HTML, and a Tag and Data Palette.

Web Tools Platform

The WTP extends the Eclipse platform to simplify Web and Java EE application development. WPT provides the following tools to simplify deploying, running, and testing applications:

· Core Web Tools Platform (EJB Tools, Java EE Tools, Server Tools)

• JavaServer Faces Tools
• Data Tools Platform Project

11. Test business solutions

Testing plans for hardware and software solutions

Testing for this solution will include System, Stability, User Acceptance and Regression testing. These phases are described in Section 2 of this document. Test cases will be developed for Stability and User Acceptance testing, which will also be used for regression testing.

Development related to fixes identified during testing will be considered part of the testing phase of this project and will be tracked on the schedule as such.

System testing is developer testing of the solution against the Functional Design Specification or the Business Requirements Document. The focus of this testing is to directly validate code.

Job descriptions are given to the positions below.

1.Development Manager:

ensures that proper analysis and planning is done for the unit testing phase

2.Technical Services Manager:

ensures that proper analysis and planning is done for performance testing

3.Application Test Manager:

ensures that proper analysis and planning is done for all other test phases

Software test planning is conducted at the testing phase level to establish a working plan for each phase.

o To identify Testing Requirements (Scope):

o To identify the testing phase objectives

o To identify the testing activities for the phase

o To identify software load within a phase

o To identify contents of the software load(s)

o To identify special testing requirements of critical components

o To identify detailed testing tasks

o To identify the estimates for each task within the phase

o To determine Testing Schedules

o To identify the testing start and end date for each software load

o To identify internal completion dates for internal/external deliverables

o To identify start and end dates for resources (both human and physical)

o To identify training dates required for testing staff

o To specify SDE requirements

o To identify any specify setup requirements for desktop workstations

o To specify the schedule for the setup of test environment which requires SDE support

o To specify requirements for special tools (e.g., PRS, Functional Requirement Analysis Matrix, etc.)

o To identify Test Team Roles and Responsibilities

o To identify team member's roles and responsibility

o To identify team member's skill set requirements

o To identify team member training requirements

Training needs to update personnel skills

Training is the process of gaining skills (competencies) and knowledge to perform an activity effectively. Training usually has a practical focus.

Rarely does someone walk into a job with all the skills, knowledge and attributes required to do their work to an optimum level from day one. Often there is a requirement for some form of training or knowledge development. Training and development is also useful to up-skill your existing employees into higher positions or to take on different roles in your business.

Training needs analysis (TNA)

Training is an investment in your business and can lead to increased productivity, enthusiastic staff, higher morale, increased profit and a positive business reputation.

You will need to determine what training employees need, particularly new employees, to ensure that they are able to complete the work you need them to do. This process is commonly referred to as a training needs analysis (TNA).

A TNA will help you to identify what training might be required to bridge the gap between an employee’s current skill level and the skill level that you need them to have. To make sure your training investment is properly targeted, consider:

· the role of each staff member and what you want them to achieve and contribute to your business; and

· whether each staff member has the skills and knowledge to do what you need them to do. If not, identify what skills or knowledge they need and put in place training in these areas to up skill them

To help you identify skills gaps and where training might be required for current and future staff, use the Training needs analysis template . A TNA can be applied across your business, from individual staff members to whole departments.

A team training plan: A team training record will help to keep track of the training that your employees are doing. To see how it’s done check out the team training record template to help you keep training records for your business.

To apply sparing to not accept another master as IT boss/expert, there is thought to get ready publicizing executive to keep up new site other than give data bargains and intriguing costs, this work will give advancing boss. Site will have content sensible system to basic adjust and add new substance to the site. What doesn't require any additional data to get the hang of programming lingo or new programming. Director will take prepare just for Windows association and nuts and bolts of frameworks organization to help universities with issues if there will be a couple. Proprietor as a pioneer of the association can occur about evaluating things besides adding new things to the site. There should be one new laborer will's identity trustworthy to take new demands from system and pass this solicitations to the administrator.

Online Retail Business Model Training:

1. Basic online system - setting to workers

2. Begin preparing on shopping on the web

3. Usability and the significance of testing

4. ongoing item improvement arrange

5. XHTML, CSS and cross-program similarity study and archives

6. Other Accessibility and "web crawler kind disposition"

7. Basics of Search Optimization (SEO) and Search Engine Marketing (SEM)

8. Making feeling of investigation reports

Timelines and allocation of resources for business solution (Use Project Management Software, Gantt chart, PERT Chart, Linking of processes and Critical Path )

Performance standards and benchmark results

There are a variety of metrics that can be measured when bench marking a website. A few important aspects that should be bench marked include:

· Overall page size (breakdown of each component e.g. images, JS, style sheets, fonts)

• Time to first byte
• Number of requests
• Document complete time
• Fully Loaded Time

The metrics will certainly differ depending on if you want to benchmark a specific aspect of your site’s performance. However, observing the above mentioned metrics on other websites should provide some valuable bench marking data to compare your website against. It should be noted that when choosing a web page to benchmark against, the goals of that page should be taken into consideration. For example, the homepage of a website and its dedicated store page will likely have two different performance measurements as the store page is likely much heavier and resource intensive than the homepage

There are a variety of metrics that can be measured when bench marking a website. A few important aspects that should be bench marked include:

· Overall page size (breakdown of each component e.g. images, JS, style sheets, fonts)

• Time to first byte
• Number of requests
• Document complete time
• Fully Loaded Time

The metrics will certainly differ depending on if you want to benchmark a specific aspect of your site’s performance. However, observing the above mentioned metrics on other websites should provide some valuable bench-marking data to compare your website against. It should be noted that when choosing a web page to benchmark against, the goals of that page should be taken into consideration. For example, the homepage of a website and its dedicated store page will likely have two different performance measurements as the store page is likely much heavier and resource intensive than the homepage

Conclusion

Bazaar Ceramics is committed to producing unique, evocative contemporary Ceramic Art of the highest technical quality. With the increase in demand of ceramic products across the nation, Bazaar ceramic studio is making some magnificent pieces of crafts that are highly in demand. But to fight the competitiveness with the other companies it has to advance its technologies and marketing skills. Website development is the way of digitally marketing of their products. So, this report specifies the complete requirement of information and communication technology to accomplish the competition level with their fellow companies.

12. Document and validate the agreed solutions

• Sign off for feedback on the recommended solution

SIGNED AGREEMENT

References

• What software do I need to build a website?

https://developer.mozilla.org/en- US/docs/Learn/Common_questions/What_software_do_I_need

• What is a domain name?

https://developer.mozilla.org/en- US/docs/Learn/Common_questions/What_is_a_domain_name

• Minimum Requirements for Web Based Applications

https://www.lpcsc.k12.in.us/docs/SKYWARD%20FAMILY%20ACCESS%20Requirements.pdf

· Waterfall vs. Agile: Which is the Right Development Methodology for Your Project?

http://www.seguetech.com/waterfall-vs-agile-methodology/

· Better website development and deployment - a practical methodology

http://www.zdnet.com/article/better-website-development-and-deployment-a-practical-methodology/

· Website Design and Development Project Plan and Outline

https://www.ciwebgroup.com/website-design-project-plan/

• http://www.ganttproject.biz/

GanttProject is an open-source free project scheduling and management tool. This system can generate Gantt and PERT charts, produce reports in HTML and PDF formats, and offers versatile scheduling and time management tools.

• How To: Benchmark Website:

https://www.keycdn.com/support/benchmark-website/

• How usable is a website?

https://measuringu.com/benchmark-website-usability/

• Pingdom Website Speed Test

https://tools.pingdom.com/

· How to Create Your Own Front-End Website Testing Plan:

https://www.smashingmagazine.com/2014/11/how-to-create-your-own-front-end-website-testing-plan/