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Business development is a combination of strategic analysis, marketing and sales. Business development professionals can be involved in everything from the development of their employer's products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.

In the field of Commerce, the specialist area of Business Development comprises a number of techniques and responsibilities which aim at gaining new customers and at penetrating existing markets. Techniques used include:

Business Development involves evaluating a business and then realizing its full potential, using such tools as:

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Important topics in Business Development

E-commerce

Business Communication Management

Business Environment

Business ethics

• Business Portfolio analysis
• Marketing Intelligence
• Dealing of strategic Uncertainty
• Business Information