Major barriers include failure to understand the strategic needs of the business, inadequate assessment of the environmental factors that affect the content of the strategies, and the development of irrelevant initiatives, possibly because they are current fads or because there has been an unrealistic analysis of best practice that does not fit the organization's requirements.
These problems are faced when insufficient attention is paid to practical implementation problems, the important role of line managers in implementing strategies and the need to have established supporting processes for the initiative.
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