CRM is customer relationship management is a process which analyze the interaction and keep the record of user and company interaction. Same as CRM, Analytical CRM is the subset of it which do the same work but the whole process is back-office operation from which user is not aware. Hence this is the key difference between the both. Like in the operational CRM gives automation of marketing, sales-force, and other services that are done by direct interaction with the customer and determine the needs of the customer whereas analytical CRM is designed to know deeper information of customers and the related data and unwrap or disclose the intension of the behaviour of customers and serviceability can be done by organization. Primal goal of analytical CRM serve is to develop the work also support and enhance it and decision making capability of organization which determine the pattern and prediction is customer data and information gathered from Operational system of the CRM.
Advantages of using Analytical CRM is provide solid consistent platform to predict scale the customer relationship. Helps to organization to make profitable customer trough with the sophisticated analysis and make customers that are clone of the best. It also improves customer loyalty and satisfaction by addressing individual customer needs and improve relationship with the existing customer.
Grasp all the essential information of the customer from all the sources and integrate them into one central repository knowledge base this keeps all the data at a single place and within the organization view. Another key feature is to resolve the questions that are related to business that are raised by the customer. So, our primal focus is to determine, analyze and develop the inclusive set of rules to scale relationship with them. Integrate the values of customers with the strategic business management of organization and value of stakeholders.
The ability of analytical CRM is to provide managerial opportunities to the organization so that they can implement a smart way to customers view. Analysis done on every aspect of business application some of them are described below: